ST. MARY'S FOOD KITCHEN
(HOT LUNCH SERVICE INC.)
St. Mary's Food Kitchen is a registered 501 (C)(3) non-profit organization situated in Kansas City, Kansas. Their mission is to offer a free hot meal, no questions asked, 365 days a year.
THE BRIEF - Logo Redesign
The client had a logo, however they decided to have it modernized and cleaned up. We kept the original concept, an apron, but decided to go with primarily straight, clean lines and changed the apron color to be less heavy. A challenge to this design was, in order to become a registered charity with the government, the food kitchen had to legally change it's name to a secular one but all of their patrons, donors, and community members still know the kitchen by their original name.
This meant we needed to incorporate both names, while making sure it was still easily recognizable to the their target demographic. We did this by including the new name, unobtrusively, almost as a shadow in the logo, and nesting it under the larger font in the banner word mark.
THE BRIEF - Website
The client did not have a webpage at the time we met, and they were in a unique position- they had no trouble reaching the demographic that is in need of their services, but they needed to be able to reach potential volunteers, donors, and supporters and share information about themselves as a potential investment.
To that end we needed to be able to make it easy for people to donate and easy for people to contact them. In addition to finding new people to help the organization wanted to make sure to be able to thank the organizations that are currently contributing so we created a page specifically to acknowledge and link to the dozens of organizations that make the food kitchen's daily meal possible.
THE BRIEF - Social Media
The Food Kitchen did not have any social media accounts. We met with them to find out who would be willing to manage accounts, and which platforms they were comfortable with/could see themselves using.
We then established social media accounts on Facebook, Instagram, and Snapchat and set up the appropriate board members as administrators on those accounts and started connecting them with the accounts of their supporters.
While it is a typical social media account for most organizations, we also helped the organization get set up on PayPal Giving Fund, an extension of PayPal that lets users find and share charities that they would like to donate to.